Brand Story

   "It was a clear crisp autumn morning when I was walking alone on the Saint-Catherine street of Montreal, a stylish young woman came up to me asking about my silver necklace. She thought it was an expensive brand. I was surprised because it was just a gift from my mother ten years ago and I couldn't even tell the brand.  After we were apart, I looked at my necklace and it just brought back so many memories that were left behind. I moved out of my hometown for studies in Montreal in my 20s, and this necklace has been with me for all my moments. I came to realize that a good piece of jewelry doesn't have to cost a fortune, but it has to be something of good quality and design that's never out of style. It will hold powerful meaning to us; it will tell our story." 

 

Brand Mission

Born and raised in Québec, our mission is to make affordable jewelry of high quality. By cutting out the middleman, we are proud to bring the jewelry directly from the manufacturer to our online store, and bring the savings to our customers.

Our jewelry is made of durable material such as 92.5% sterling silver, freshwater pearl, gemstones, etc. With the never-out-of-style design, we guarantee whoever buys our piece of art in her 20s will still love it in her 30s and 40s. We are more than confident about our quality and customer experience! 

 

To memorize the brand story of La Caprice and also to contribute to sustainability, we offer a trade-in program which allows customers to trade in their old jewelry for store credits. We accept all kinds of jewelry made of 92.5% sterling silver, regardless of brand. 

May our jewelry be with you.